Are you using the YouTube features to their full potential? If not, it’s time to buckle up and make use of the exclusive yet lesser-known features of YouTube. From massive viewership, tons of subscribers to improved content quality, these features can do wonders for your channel.
There are quite a few features on YouTube that are essential for exponential growth. These are a must for those who want to rank higher in the search engines and gain wider reach on YouTube.
Whether you are a digital marketer, content creator, small business, or reputed brand, YouTube features are game-changing tools for everyone. Therefore, it is important to know more about them and incorporate them into your growth strategy. Here is a list of the five most important YouTube features that every content creator must know! Have a look!
1. YouTube Studio
YouTube Studio is one of the most exclusive features of YouTube that is designed for all content creators. This feature offers a wide range of tools to optimize your channel and monitor channel analytics that’ll help you gain a wider reach on YouTube. YouTube Studio provides a personalized dashboard, customization tools, and data analytics to help you take full control of your channel.
Use these tools to find your target audience, improve video performance and increase engagement rate. Identify the gaps in your marketing strategies by monitoring various metrics and improving them to stay on top of your niche.
Apart from all these wonderful tools, YouTube Studio also provides exclusive access to the massive audio library, video editor, and comment moderation tools. It offers tools to schedule videos for a specific time and date. So, all-in-all, this feature offers you an opportunity to get popular on YouTube in a short time.
2. YouTube SEO Tools
If you pay closer attention to the video metrics, the title, description, tags, and script, all of them help in optimizing the video for search engine results. So, this makes the written aspect of your video more important. Therefore, always use relevant, trending, and industry-specific keywords in the video title, description, tags, and video script. The best place to search for trending keywords is the YouTube search bar.
YouTube’s search engine is intuitive enough to find the best keyword and point you in the right direction. Type in the word and view the top-ranking videos related to the keyword. This will give you an idea about the type of hashtags you can incorporate into your video.
3. Community Posts
Did you know YouTube allows you to schedule community posts? Just like you schedule videos on YouTube for a later date, you can draft community posts ahead of time and schedule them for a specific date and time. It is like scheduling posts on other social media platforms.
The only drawback of this feature is that it is compatible with the desktop web application only. However, it won’t take long to make this feature compatible with a mobile application as well.
4. YouTube End Screen and Cards
YouTube Cards and End Screen are interactive features that also act as strong CTAs. Typically, YouTube Cards (earlier called Annotations) appear when the video is still being played. These are in-video links that drive the viewer to another video on your channel/homepage.
End Screens are similar clickable areas on the video. However, they appear at the end of the video. YouTube End Screens help to direct the viewer to the next video/playlist on your channel. It allows the viewer to explore more content on your channel.
5. Video Chapters
With this option, you can break your YouTube video into small chapters. This helps the viewer to jump to their favorite section without any hassle. However, there is one specific requirement to use this feature – you must have at least three video chapters of a minimum of 10 seconds each. When you break the video into smaller chapters, YouTube provides a timestamp that points the viewer to exactly the time where the new chapter begins. With video chapters, you not only improve convenience but also make the video more likable. Thus helping you get popular on YouTube.
Conclusion
Embarking on your YouTube journey? Then pay attention to the above five features offered by this platform. These hidden features are the game changers that’ll help you get popular on YouTube.
With the above features, you can optimize your channel, improve overall performance and gain wider reach on YouTube. Besides this, you can grow your business and establish brand authority on YouTube – the fastest-growing social media network.
Improve your marketing strategy by incorporating the free tools offered by YouTube and witness immense growth on your account. So, what are you waiting for? Start using these features to make the most out of them and get popular on YouTube.
